IDFA Opt-in: Good for User Privacy or Not So Much?

What is IDFA and is Apple IDFA important? idfa The fact that IDFA is an openly political festival is 'very important to our filmmaking community,' artistic director Orwa Nyrabia says idfa IDFA stands for Identifier for Advertisers It is a unique, resettable ID assigned by Apple to each iOS device, used to track user activity

idfa IDFA is a unique code that Apple assigns to each iPhone for third parties to track users for ad-targeting